Tradeswomen Australia tram wrap 2024
Thanks to the Yarra Trams Community Partnerships Program, Tradeswomen Australia will have its own tram wrap for 3 months in 2024. From January 30 to May 9, the TWA tram will run on routes 48 or 109 and the images will show the community images of successful women working in trades.
About Yarra Tram Community Partnerships Program
The Yarra Trams Community Partnerships Program provides in-kind advertising annually to community organisations committed to creating a more resilient and sustainable Melbourne.
The theme for 2024 is “Uplift, Empower and Grow”, and Yarra Trams are partnering with organisations that work to uplift disadvantaged and vulnerable community members, empower underrepresented or marginalised people to find meaningful employment and grow climate resilience and environmental sustainability.
Expressions of interest for the Yarra Trams Community Partnerships Program are by invitation only.
How our tram will help support more women into trades
Our research Influencer Insights: Women in male-dominated trades – why isn’t it working? has shown that a key barrier for women believing they can have a career in trades is “There are limited faces for women in trades, ambassadors are needed, if you can’t see it, you can’t be it”
Every year commuters take 2 million trips on Yarra Trams and promoting images of real tradeswomen to some of this large audience is key to helping change outdated ideas about women in trades. Each tradeswoman in the campaign has forged successful careers in trades and we would like to thank them for their participation in this campaign.
Go to our Podcasts page to meet many more Australian women who are apprentices or qualified tradeswomen and love their job.
Jennah – Refrigeration Technician
Jennah lives in Cairns and won the Australian Training Awards 2022 Apprentice of the Year. Jennah is believed to be the only qualified female refrigeration technician in Cairns.
KL – Electrician
KL works on large commercial construction sites in Melbourne as a qualified electrician. KL said "Its very true that you don't know what you can be unless you see it. I really try and inspire and encourage as many women to get into a trade."
In January 2024, our CEO Clea Smith, members of our Boards, and the YTCPP team met at the Kew Depot in Melbourne to get a first look at the completed tram.
The TWA tram will run on the 48 or 109 tram routes until May 9, when it will be called back to the depot to be wrapped with another design from the Yarra Trams Community Partnerships Program.
Clea Smith and KL in front of the tram
The Yarra Trams and TWA teams
Clea Smith, CEO of Tradeswomen Australia Group
The team behind the design
As a non-profit and charity, funding the design of the tram wrap was a challenge.
We chose to brief the project into the Bureau, Swinburne’s student-led Design Studio. Huge thanks and congratulations go to Andrea Kew, Madeline Gilmartin, Thomas Horrigan, Nathan Mcdonald, and Yong En for creating our fantastic design. Thanks also to Swinburne faculty members Anita Calavetta, Shivani Tyagi, and Nicki Wragg for their expertise, guidance, and support for this project.